When AXE launched the Anarchy edition, we made the users participate in the anarchic chaos.
The idea: an online-film with an user generated plot.
A girl wakes up having the worst hangover ever and asks herself: What the f*** happened?

Client: Unilever    Agency: Dokyo


We also brought the anarchy to life on and on Facebook with an individual version of our website for everybody. Every user was automatically located as well buildings, streets and districts in his or her surrounding. Hundreds of Anarchy news were written for the different locations and places. As a result, each user got Anarchy news that seemed to happen just next to him or her. On facebook we used a social reader app to involve the users. Whenever somebody read any of our news, it was automatically posted on his or her wall.

Client: Unilever Agency: Dokyo